APR

CI System

The aspiration and vision of a company committed to continuous growth and excellence,
where multiple circles converge to form the perfect circle,
perpetually challenging itself towards the future while delivering the finest products and services.

Signature Type

Combination of the symbol and logo is used in its basic form and employing both vertical and horizontal orientation by adapting to various media situation.

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Vertical Basic

Horizontal Basic

Vertical Implication

Horizontal Implication

Color System

A private color is one the key elements that shapes APR’s identity, emphasizing the importance of consistently and accurately using the specified colors for the uniformity.
APR’s Red color represents the youthful, passionate, forward-looking features and identity of the company.

APR Red

HEX #E6002A
RGB 230 0 42
CMYK 0 100 82 0

APR Red 40%

HEX #F4ABAF
RGB 244 171 175
CMYK 0 43 20 0

APR Black

HEX #3E3A39
RGB 62 58 57
CMYK 0 0 0 90

White

HEX #FFFFFF
RGB 255 255 255
CMYK 0 0 0 0

Color Variation

We use a logo that complements the background color.